Selected Client Works
A curated collection of real-world sites and interactive product tools — from elegant tableware showcases to configurable product explorers. All live. All used by actual customers. No concept-only fluff.
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Abert Lighting Configurator
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At Novaidea, I worked on production websites and configurators used by real brands with real customers.
These projects range from interactive product tools to multi-language collection showcases. Under the hood, they rely on React, Tailwind, GSAP animations, and JSON-driven content systems that allow non-technical teams to update text, images, and product data without needing deployments every time marketing changes a comma.
They may look like clean product sites on the surface — but structurally they’re dynamic systems handling real-time UI updates, responsive layouts, content abstraction, and performance optimization.
Above are selected projects currently live in production.
Key Features
- •Interactive product configurators with real-time previews
- •Multi-language support via structured JSON content
- •Client-editable CMS without code redeploys
- •Responsive UI built with Tailwind
- •Smooth animations powered by GSAP
- •Optimized performance across desktop and mobile
Challenges & Solutions
- →Balancing interactive richness with performance constraints
- →Designing CMS flexibility that remains simple for clients
- →Maintaining consistency across multiple brand ecosystems
- →Ensuring configurators remain intuitive on every device